You know that band that you keep coming across in different places but you never really get around to listening to? Well for me, Zola Blood is that band and "It Never Goes" is my official introduction to their music.
This single has quite a dark allure to it whilst still maintaining a sweet, romantic undertone. It was the haunting vocals cast over the atmospheric synths that initially pull me closer to the track, and as it progresses we're introduced to more experiments too keep you compelled by whats to come.