Reuben Aziz landed on our radar thanks to his phenomenal 2023 release "Running" and I'm glad to kick off 2025 with something extraordinary from the London-based singer.

The moment I heard "stick around," I was hit with a wave of nostalgia, reminiscent of the lush, intricate production in Ben Khan's early work. Reuben effortlessly thrives at the intersection of alternative R&B and pop, layering it with expansive, captivating instrumentals that demand your attention from the very first note. The song is part of the deluxe version of his debut project how did we end up here (Sep 2024) and is a damn solid evidence why Reuben should be the artist on your watchlist in 2025. The song was co-signed by Stormzy earlier this year when Reuben initially teased the song on his TikTok and his fans have been highly anticipating it ever since.

“The deluxe has been coming for a long time. We had a shortlist of 50 songs going into this, but we always knew “stick around” would be at the centre of it, considering the fans have been waiting so long for it. I’m grateful we got past the initial sampling issue. “More” is the first song I made after the hype of ‘find u’ so it’s a bit of a full circle moment and a nice way to finish the project.”, Reuben elaborates.

If you're looking for a safe haven for your soul, Reuben Aziz's music is a destination that should be on your bucket list.

posted by Ivo
7 h ago