If you’re an artist, numbers are probably the last thing you’d like to look at. But in this constantly changing and very much data-driven music industry we're in, you either need to find someone to help you out or you’ve got to suck it up and start understanding what all those lines & charts mean. To shed some light on this, we’ve got Alex Brees here, the CEO & founder of a London-based AI marketing company called un:hurd. Alex is also a former senior analyst at Universal and has a rich background in marketing and operations.
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