PRETEND

The UK is back with some new fire for the start of the year.

London singer Elsa joins producer Luke Champion for "PRETEND", a soulful r&b/alt-pop tune with an electronic touch. The intoxicating pulsating synths & a marvelous drum groove serve as a foundation for Elsa's melancholic vocals & honest storytelling

The song explores themes like heartbreak, emotional turmoil, and the struggle to let go. It captures the push and pull of a difficult relationship, where hope and disappointment intertwine, drawing you back into a love that feels unfair and draining. The song portrays the loneliness and emotional weight of unfulfilled love, making it a raw & relatable anthem for anyone navigating the intricate and often painful complexities of relationships.

This is Luke & Elsa's first collaboration - and Champion's only 3rd official release, but both have been praised by platforms like BBC Radio 1 & numerous editorials across DSPs. So we surely hope to hear more from them, especially together.