Today's music industry relies so heavily on the visual, that a video can make or break a track. With today's habit of listening to music via YouTube more than through any other media, originality of visual representation is just as important as the unique sound. The golden era of MTV made animation a vital part of the music world and inspired many an artist to use it. Today, animated music videos experience another boom in all variations: in-motion graphics, 3D, lo-fi. Still, hand-drawn animation remains stylistically and technically the most impressive.
With their unconventional beats and samples, Seatle-based experimental hip-hop duo Shabazz Palaces are all set in the original sound department, a testament of which is that they are one of the very few hip-hop acts under the alt-rock-oriented Sub Pop Records. "Forerunner Foray'' is a cosmic jazzy piece, which comes out of their brilliant sophomore album Lese Majesty (from the Latin laesa maiestas, "injured majesty"- Wikipedia). The hallucinogenic trip of a video is a work of another Sub Pop musician - Chad VanGaalen, who produces cel-animated videos for most of his own tracks. Psychedelic images of weird plants, Egyptian goddesses and Magic Johnson on a slice of pizza mimic the lyrics of the number and take us to " a further along the spaceways".
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